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2018 Business to Arts CEO Forum in association with PwC: ‘The Power of Data’

Repro Free: Business to Arts PwC. Picture Jason Clarke

Picture Jason Clarke

PwC once again hosted the annual Business to Arts’ CEO Forum. The Forum is a group of over 100 leaders from business and the arts in Ireland who come together to discuss new challenges and strategies, and share their insights.  The 2018 CEO Forum focused on how data and data insights are informing business decisions and helping business growth. Our panellists included:

  • Vincent Harrison, Managing Director, Dublin Airport
  • Sandra Collins, Director of The National Library of Ireland
  • Michael Duffy, CEO, Royal Dublin Society
  • Leonard McAuliffe, Director, PwC

As part of preparation for the CEO Forum, a two-phase PwC & Business to Arts survey was carried out among arts and cultural organisations affiliated to Business to Arts. It aimed to identify the levels of preparedness, opportunities and challenges that were presented by GDPR. The first survey was carried out in April 2018. Those who had participated in the first survey were contacted again in September 2018 to examine their position in relation to GDPR four months after the implementation deadline.

PWC & Business to Arts research reveals:

  • In April 2018, 68% of respondents said they had started the process to become GDPR compliant. In September 2018, 100% of respondents reported that they are continuing to take steps to ensure their GDPR compliance
  • In April 2018, respondents expected that GDPR compliance would create challenges in relation to their marketing and fundraising performance. Namely:

89% expected increased administration

63% expected additional governance and compliance requirements

58% expected increased human resource time

30% expected increased risk and financial cost

  • In September 2018, respondents identified that the most difficult aspects of becoming GDPR compliant were understanding what was required, allocation of appropriate time, and ensuring appropriate levels of staffing
  • In September 2018, 57% of respondents reported that they have seen benefits of GDPR implementation. Benefits include enhanced targeting of audiences, increased open rates of email communications and increased transparency

Speaking about the survey findings,

Leonard McAuliffe, Director, PwC Cyber practice, said: “Business and arts organisations collate personal data for events, sponsorship and another reasons and each organisation, regardless of its size, must ensure that this data is protected and properly held in accordance with the regulations. In our experience, businesses and arts organisations have employed significant resources, time and expense, to be GDPR compliant, and this work is ongoing. It is important that the benefits of GDPR, including improved transparency over safe data storage, better engagement with stakeholders and enhanced public trust, are realised by all organisations, including those in the arts and cultural sector.”

Chief Executive of Business to Arts, Andrew Hetherington states:

‘With organisations more focused on enhancing audience insight and data usage, the corporate and cultural sectors have much to learn from each other about ways they can interact with and understand their audience or consumer. Importantly, in this new era of data regulation, our CEO Forum is focusing on the decisions that are informed or made using data analysis and insights as well as those that are informed by our experience’. 

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