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    News

    Festivals are good for Ireland's economic health!
    22nd June 2010


    image

    Photographed at the launch of Shining the Light on Successful Sponsorships (L-R) Loughlin Deegan, Ulster Bank Dublin Theatre Festival, Ronan Murphy, Senior Partner, PricewaterhouseCoopers, Ann O’Connell , Partner, PricewaterhouseCoopers and Stuart McLaughlin, Chief Executive, Business to Arts


    At the launch of Shining the Light on Successful Sponsorships, Chief Executive of Business to Arts, Stuart McLaughlin stated that Ireland’s greatest festivals are not just fun to enjoy, they are great economic drivers as well.

    The research report produced with PricewaterhouseCoopers, focuses on Ulster Bank’s Festival sponsorship portfolio and identifies the ‘immediate’ economic benefits associated with the Ulster Bank Dublin Theatre Festival and the Ulster Bank Belfast Festival at Queen’s. The report also looks at the characteristics of a good model of practice for business sponsorship of the arts. Among the report's key findings, is the economic impact of the two festivals on the island of Ireland in 2009 amounted to approximately €8.4m and the employment generated by the festivals was equivalent to 67 FTEs (full time employees).

    Shining the light on successful sponsorships. An assessment of Ulster Bank's festival sponsorships
    [Full Report]


    Shining the light on successful sponsorships. An assessment of Ulster Bank's festival sponsorships
    [News Release]







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