AIB & AIB Street Performance World Championship
The Business Challenge
Sometimes sponsorship opportunities which are new and completely different present themselves. These opportunities might not meet the traditional requirements in terms of brand sponsorship, but they may have a special offering which addresses other business objectives such as a community engagement and corporate social responsibility, which result in the company taking the chance.
The Solution
AIB became title sponsor of the AIB Street Performance World Championship when the Festival had little track record and was only entering its second year. Although it was a new entity, the two partners embarked on a three-year relationship that was unlike any previous partnership AIB had been involved with. It was something completely different and fun which was primarily aimed at families and young people. The Festival’s strength lay in it’s ability to be enjoyed by people of all ages and economic backgrounds and fitted with the corporate social responsibility objectives.
Benefits to Stakeholders
AIB’s ongoing investment in the Street Performance World Championships has had a clear impact on the Festivals growth and success. The collaboration has resulted in one of the largest free events in Dublin where hundreds of thousands of locals and tourists alike enjoy fantastic family entertainment.
In 2009 attendance figures for the Festival reached approximately 250,000 in Dublin and Cork over two weekends in June and within three years of starting up it is considered the leading international street performance event surpassing other events with 15-20 years experience. Within the next two years, it is set to become the biggest provider of free cultural entertainment in the country running over a two-month period and visiting cities and towns all over Ireland. AIB and the Street Performance World Championship combined vision is that this event will become available to everyone in Ireland and will have both cultural and economic benefits for local economies.
www.spwc.ie
Sometimes sponsorship opportunities which are new and completely different present themselves. These opportunities might not meet the traditional requirements in terms of brand sponsorship, but they may have a special offering which addresses other business objectives such as a community engagement and corporate social responsibility, which result in the company taking the chance.
The Solution
AIB became title sponsor of the AIB Street Performance World Championship when the Festival had little track record and was only entering its second year. Although it was a new entity, the two partners embarked on a three-year relationship that was unlike any previous partnership AIB had been involved with. It was something completely different and fun which was primarily aimed at families and young people. The Festival’s strength lay in it’s ability to be enjoyed by people of all ages and economic backgrounds and fitted with the corporate social responsibility objectives.
Benefits to Stakeholders
AIB’s ongoing investment in the Street Performance World Championships has had a clear impact on the Festivals growth and success. The collaboration has resulted in one of the largest free events in Dublin where hundreds of thousands of locals and tourists alike enjoy fantastic family entertainment.
In 2009 attendance figures for the Festival reached approximately 250,000 in Dublin and Cork over two weekends in June and within three years of starting up it is considered the leading international street performance event surpassing other events with 15-20 years experience. Within the next two years, it is set to become the biggest provider of free cultural entertainment in the country running over a two-month period and visiting cities and towns all over Ireland. AIB and the Street Performance World Championship combined vision is that this event will become available to everyone in Ireland and will have both cultural and economic benefits for local economies.
www.spwc.ie
Space Cowboy Performing at the AIB Street Performance World Championships