Ulster Bank & Gate Theatre for Waiting for Godot National Tour
The Business Challenge
Ulster Bank’s engage with multiple arts sponsorships with the specific aim of increasing accessibility. The Ulster Bank Dublin Theatre Festival and Ulster Bank Belfast Festival at Queens are two examples of partnerships which provide Dublin and Belfast audiences with opportunities to view world class performances. However, they identified a need for more quality theatre to tour to all regions and little opportunity for premier client entertainment outside of major urban centres.
The Solution
The Waiting for Godot National Tour presented Ulster Bank with an opportunity to broaden and enhance the reach of their arts sponsorship portfolio. The tour dovetailed their investments in the Dublin and Belfast festivals and provided an opportunity for the Bank to talk directly with regional audiences, customers and employees through the collaboration.
Benefits to Company
Waiting for Godot provided unique client entertainment packages for Ulster Bank’s branches & business centres nationwide, and opportunities to promote bank accounts that offered discounts on tickets. Staff competitions included a ‘journalist for a day’ competition in which a staff member had the opportunity to interview the cast, and then post their review on their intranet site.
Benefits to Stakeholders
The campaign to drive ticket sales resulted in many venues selling out within just days of tickets going on sale. The feedback from audiences and venue managers in relation to the success of the tour locally was phenomenal. The profile of regional venues was greatly enhanced by all encompassing media coverage.
www.godotontour.ie
Ulster Bank’s engage with multiple arts sponsorships with the specific aim of increasing accessibility. The Ulster Bank Dublin Theatre Festival and Ulster Bank Belfast Festival at Queens are two examples of partnerships which provide Dublin and Belfast audiences with opportunities to view world class performances. However, they identified a need for more quality theatre to tour to all regions and little opportunity for premier client entertainment outside of major urban centres.
The Solution
The Waiting for Godot National Tour presented Ulster Bank with an opportunity to broaden and enhance the reach of their arts sponsorship portfolio. The tour dovetailed their investments in the Dublin and Belfast festivals and provided an opportunity for the Bank to talk directly with regional audiences, customers and employees through the collaboration.
Benefits to Company
Waiting for Godot provided unique client entertainment packages for Ulster Bank’s branches & business centres nationwide, and opportunities to promote bank accounts that offered discounts on tickets. Staff competitions included a ‘journalist for a day’ competition in which a staff member had the opportunity to interview the cast, and then post their review on their intranet site.
Benefits to Stakeholders
The campaign to drive ticket sales resulted in many venues selling out within just days of tickets going on sale. The feedback from audiences and venue managers in relation to the success of the tour locally was phenomenal. The profile of regional venues was greatly enhanced by all encompassing media coverage.
www.godotontour.ie
Stephen Brennan & Alan Stanford in ‘Waiting for Godot’
"Let's go. Yes, let's go." (They do not move)
- Samuel Beckett, Waiting for Godot
- Samuel Beckett, Waiting for Godot