Tegral Building Products & Architectural Association of Ireland
The Business Challenge
Tegral Building Products sought to enhance their brand by helping to raise the level of critical architectural debate in Ireland, promoting the work of Irish Architects at home and abroad, engaging with students and the emerging generation of Irish architects and maintain links with the best of contemporary Irish architecture.
The Solution
Since 2000, Tegral Building Products & the Architectural Association of Ireland have successfully been in partnership on the AAI Awards for Excellence in Irish Architectural Design, the New Irish Architecture Book and the Tegral Critics Lectures. The AAI Awards encourage higher standards of architecture in Ireland and provides vital recognition for Irish architects. The awards high stature among the architectural community is due to rigorous selection criteria which are benchmarked against international best practice.
Benefits to Company
Tegral Building Products is the only Irish construction materials manufacturing company and their sponsorship of the AAI Awards for Excellence in Irish Architectural Design, the New Irish Architecture Book and the Tegral Critics Lectures enhances their unique position and brand image in a competitive marketplace.
Benefits to Stakeholders
Their long-term cash and in-kind sponsorship has accelerated and extended the promotion of Irish architecture at home and abroad and raised the level of critical discussion of Irish architecture. The sponsorship has enhanced the New Irish Architecture publication and created additional benefits for the AAI’s membership through the introduction of the critics lecture series.
The Business Challenge
Tegral Building Products sought to enhance their brand by helping to raise the level of critical architectural debate in Ireland, promoting the work of Irish Architects at home and abroad, engaging with students and the emerging generation of Irish architects and maintain links with the best of contemporary Irish architecture.
The Solution
Since 2000, Tegral Building Products & the Architectural Association of Ireland have successfully been in partnership on the AAI Awards for Excellence in Irish Architectural Design, the New Irish Architecture Book and the Tegral Critics Lectures. The AAI Awards encourage higher standards of architecture in Ireland and provides vital recognition for Irish architects. The awards high stature among the architectural community is due to rigorous selection criteria which are benchmarked against international best practice.
Benefits to Company
Tegral Building Products is the only Irish construction materials manufacturing company and their sponsorship of the AAI Awards for Excellence in Irish Architectural Design, the New Irish Architecture Book and the Tegral Critics Lectures enhances their unique position and brand image in a competitive marketplace.
Benefits to Stakeholders
Their long-term cash and in-kind sponsorship has accelerated and extended the promotion of Irish architecture at home and abroad and raised the level of critical discussion of Irish architecture. The sponsorship has enhanced the New Irish Architecture publication and created additional benefits for the AAI’s membership through the introduction of the critics lecture series.
AAI Awards Publication 2007