What are we aiming to achieve?
To increase the capacity of the cultural sector to generate funds from non-public sources
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To create a significant return on the investment by Business to Arts and Bank of America Merrill Lynch in the cultural sector
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To improve the quality of engagement between the business and arts communities for the benefit of all our stakeholders
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To raise levels of private investment for the arts via sponsorship, philanthropy and foundation giving
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To provide a platform for increased collaboration in fundraising within the arts
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To develop a delivery model that brings new opportunity to arts organisations of all sizes in seeking private investment