Festivals are good for Ireland’s economic health!
June 22nd, 2010
Photographed at the launch of Shining the Light on Successful Sponsorships (L-R) Loughlin Deegan, Ulster Bank Dublin Theatre Festival, Ronan Murphy, Senior Partner, PricewaterhouseCoopers, Ann O’Connell , Partner, PricewaterhouseCoopers and Stuart McLaughlin, Chief Executive, Business to Arts
At the launch of Shining the Light on Successful Sponsorships, Chief Executive of Business to Arts, Stuart McLaughlin stated that Ireland’s greatest festivals are not just fun to enjoy, they are great economic drivers as well.
The research report produced with PricewaterhouseCoopers, focuses on Ulster Bank’s Festival sponsorship portfolio and identifies the ‘immediate’ economic benefits associated with the Ulster Bank Dublin Theatre Festival and the Ulster Bank Belfast Festival at Queen’s. The report also looks at the characteristics of a good model of practice for business sponsorship of the arts. Among the report’s key findings, is the economic impact of the two festivals on the island of Ireland in 2009 amounted to approximately €8.4m and the employment generated by the festivals was equivalent to 67 FTEs (full time employees).