Advice and Guidance in Uncertain Times – A message from Business to Arts to our Patrons, Members and Affiliates
March 16th, 2020
Our main priority during the COVID-19 pandemic is the safety of our employees, members, affiliates and the wider public. Our mission involves supporting people who work in the arts and in business. As a result, we will maintain an updated central reference page for all COVID-19 related advice and opportunities as they become known to us.
Business to Arts phone lines remain open for calls with our members, affiliates and for general queries from the public. We ask you to communicate with us through direct staff email or info@businesstoarts.ie as much as possible over the next couple of weeks to help us manage the workload as efficiently as possible.
Here are the steps we are taking to help our members and affiliates
We advise that you maintain awareness of Government advice and supports contained on:
Gov.ie including: Information for employers, information for employees and self employed, illness benefit for COVID-19 absences, social welfare COVID-19 contacts
Department of Culture, Heritage & Gaeltacht
There are many useful Business Toolkits available online – here is one from BDO Ireland
Business to Arts & Fund it initial response:
We will centralise Business to Arts information and guidance here
Business to Arts will offer a series of online one-to-one clinics commencing 2nd April for our arts affiliates. We will be focusing on the individual needs of each organisation caused by COVID-19 during the session. These may include crisis fundraising and communications, sponsorship contracts and obligations, future fundraising plans and general business continuity queries. To book, please contact Michelle@BusinesstoArts.ie.
Fundit.ie is accepting COVID-19-related emergency fundraising campaigns from March until the end of May. This will allow anyone that has experienced a sudden loss of income or may require funds as a result of COVID-19 to harness the power of their supporters to fund some or all of their needs.
From March until the end of May Fundit.ie will also reduce our commission for COVID-19 related crowdfunding campaigns from 8% to 4% during this period. i.e. only payment processing, merchant services and basic admin charges apply. We will work to reduce these further over the coming weeks. [update as of May 31st: commission reverted to 8%]
Fundraising Continuity / Advice ¹-²
Have a highly visible donation button on the homepage or your website and on your social media profile if possible.
For any cancelled performance/events, ask ticket buyers to donate the value of their ticket to you / your organisation so that the artists and your organisation is paid.
If you have cancelled or significantly scaled back a sponsored event, ask the sponsor/funder to relax the use of their funds.
If you have large suppliers for your sponsored activities, ask for extended payment terms and/or consider payment forgiveness if your circumstances require this.
Gradually start to showcase your future plans for Autumn/Winter 2020 and beyond. While doing this, encourage your followers to support your organisation’s friends / membership campaign or ongoing fundraising campaign.
This might be a good time to kickstart or reinvigorate your digital fundraising opportunities (e.g. fundit, patreon, gofundme etc).
All communications related to the above should outline how the ticket price, sponsorship or donation will help you / your organisation survive during this difficult time.
One of the best ways to support artists is to buy their work. Find artists and arts organisations online and support them directly. Buy their vouchers, buy their books, listen to their music or watch their films on your chosen streaming services.
The Importance of Arts Advocacy
It is important we all continue to make Government, the general public and private sector sponsors aware of the critical role of artists, creatives and Ireland’s cultural sector plays. We must make evidence-based arguments, which enhance supports for/investment in:
Artists, arts organisations and businesses impacted by the cancellation of mass events and closure of venues.
Self-employed workers and businesses (especially SME’s and cultural and creative businesses).
In order to do this, we will work with all stakeholders to share knowledge, develop solutions and identify relevant supports. If you have an idea that you would like to discuss with us, please make contact via phone or info@businesstoarts.ie Please note that new Business to Arts initiatives will require further planning.
With thanks to key additional sources, partners & credits
2.NCFA