Collection Development Projects – some Case Studies 2014/15




'Oystercatchers, Autumn' by Nicola Henley (XL Catlin)

A company’s interest in investing in visual art can be motivated by a variety of business needs.  There are many benefits associated with introducing art into the workplace – from boosting creativity, helping reduce stress, improving aesthetics, demonstrating an interest in improving quality of life within the company, and generating a lasting impression on clients and employees regarding your image and brand. It can also be a great investment, and raise your profile as a good corporate citizen, supporting the best of Ireland’s creativity!

Business to Arts has continuously championed art in the workplace.  Over the past two years we have worked with several Patrons, Members and Clients creating bespoke projects that are generating connections and returns between employees, clients and the arts sector.

Business to Arts worked with Savills in 2013 and 2014 to support the acquisition of works for their office fit-out on Molesworth Street, Dublin.  Several conference areas and communal spaces within the building were identified, a budget was determined, and Business to Arts researched and proposed multiple installation solutions based on an understanding of key objectives, through conversations with Savills’ marketing team.   A number of artworks by four artists were purchased, spanning painting and photography.  In 2014, Savills won two awards at the Fit Out Awards for ‘Overall Fit Out Project of the Year’ and ‘Fit Out Project of the Year for a Medium-Sized Office’.

When XL Catlin moved into new landmark headquarters on St Stephen’s Green, their art underwriters recognised the importance of incorporating art, saw the benefit of growing their art collection in Ireland, and developing a relationship with the creative community in Ireland. Supported by Business to Arts, an Open Call was made to the arts community with specific themes connected to the historical significance of the building.  Over 200 artists responded to the ‘Preserve & Protect: Challenge & Innovate’ brief with more than 500 artworks submitted for consideration for exhibition in the building.  Staff members from XL Catlin along with two local curators (Sean Kissane of IMMA and Rayne Booth of Temple Bar Gallery & Studios) selected more than 20 works by 17 artists which were ultimately purchased by the company and are currently on display in XL Catlin’s offices.   Many staff members have a favourite piece and they continually serve as points of conversation while complementing the building’s unique architecture.

Deloitte is currently finalising a fit-out of its offices on Earlsfort Terrace.  In 2014 they approached Business to Arts to assist in the Project Management and coordination of two separate visual art projects during this works programme to engage staff, and create a collection of work to enhance the new spaces.  The first was a Photography Competition for staff and alumni; and the second an Open Call for sculptural and wall-based work to develop their existing art collection.  Staff involvement in both was key to the success of the project.  Over 80 staff members and alumni from across the country submitted their own work to the photography competition across 3 categories.  20 images were selected by a panel of judges that included staff, lead architect Rob Keane (Reddy Architects) and curator Ángel Luis Gonzalez (PhotoIreland).  Each winning image will be displayed in the building once construction work is complete.  Deloitte’s Open Call received more than 900 artworks from over 350 artists.  Deloitte purchased a number of artworks which are displayed in their newly decorated spaces, and plan to build their art collection in the years to come.

If you are interested in developing a visual art project please feel free to contact us to start a conversation on how Business to Arts can assist in achieving your company’s ideas and objectives.

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