Knowledge Centre Blog

National Giving Campaign Update

The One Percent Difference Campaign

You might remember we let you know about the plans for a National Giving Campaign in July 2012. It is now called The One Percent Difference Campaign and all charities (with a CHY number) are being asked to register their organisation on the One Percent Difference website before 27 May 2013. It only takes a couple of minutes to complete and you can see our profile here.

What are the reasons behind The Campaign?

As you are all too aware, the recession is having a detrimental effect on giving levels in Ireland and the planned reduced spending by  big philanthropists, such as the Atlantic Philanthropies and the One Foundation, will only compound the issue unless something is done to create new sources of income for community, voluntary and charitable organisations.

The problem isn’t that we don’t give. On the contrary, in terms of frequency of giving, we’re consistently acknowledged as one of the most charitable nations in the world. The problem is that we don’t give in a considered and sustained manner which would enable charities and worthy causes to plan over the long term.

To reverse this downward trajectory we need to create a cultural shift in Irish people’s giving habits and show them that every single person can make a difference.

The Campaign

The One Percent Difference is the campaign that our friends in Philanthropy Ireland believe will inspire the nation. It is a straightforward, democratic concept that will challenge people’s behaviours and will encourage them to give. The idea is simple; it doesn’t matter who you are or what you do, everyone gives the same – 1%.

If everyone gave just 1% either financially or of their time it would more than double current giving levels, meaning organisations like yours will finally get the help you need.

The One Percent Difference team  are currently developing a high-profile national awareness campaign that will act as a ‘call to action’ for causes all over the country and will encourage everyone to get involved.

What is needed from arts charities?

The advertising campaign will point people to ‘The One Percent Difference’ website. As well as a calculator that enables users to figure out how much 1% means to them, there will be a short questionnaire that will help people decide where their 1% should go. It assesses the user’s values and priorities and matches them with causes that are likely to resonate with them. The site won’t process donations, it will simply ask users to pledge their 1% to a cause and will also provide links to the websites of the resulting organisations. For your cause to be part of this campaign you need to fill out this short questionnaire by 4pm on 27th May 2013: http://form.onepercentdifference.ie/

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