Corporate Partnership Development & Brokerage
Business to Arts supports both arts and business members to develop strong, purposeful partnerships.
Business to Arts supports arts members to develop the skills, propositions and approaches needed to build successful partnerships with business. This may include helping to strengthen partnership propositions, understand what businesses may be looking for, develop effective pitches and build the skills and confidence to approach prospective partners directly.
For business members, we can help identify opportunities for arts partnership that align with strategic priorities, audiences, locations, employee engagement, community investment or other business objectives.
Business to Arts does not operate as a general sponsorship-matching or introductions service, and arts membership does not guarantee introductions to corporate members.
Where we identify a credible fit between the interests of a business and an arts organisation or project, we may facilitate an introduction.
If you are not yet an arts member, you can learn more about membership here.
This may be initiated by either an arts or business member. For example, we may:
- support a company to define its partnership objectives and identify, assess or shortlist suitable arts partners;
- support an arts organisation with a significant partnership proposition to identify and engage an appropriate corporate partner;
- facilitate discussions and negotiations between prospective partners; or
- support the co-design and development of the resulting partnership or programme.
We have brokered many arts and business partnerships over our history, including processes where Business to Arts has identified and shortlisted prospective arts partners on behalf of a corporate funder.
Bespoke brokerage is a professional service separate from the support included within annual membership and is subject to an agreed scope and fee. Before undertaking a brokerage assignment, we will assess the opportunity, the level of investment involved, the readiness of the proposition and the potential fit within the market.