Effective Fundraising

'10,000 to 50' Exhibition Opening at IMMA

1. Be clear on your impact…

You have to be able to say what you achieve…and communicate this to your stakeholders…

For example, in the past 24 months Business to Arts has…

Provided a return of €2.50 to the arts for every €1 invested in Business to Arts (based on leveraging our resources to source lower-cost training, seek new income for arts organisations etc)
Given almost 2,000 hours of advice to business, artists and arts organisations on how to develop sponsorship relationships and creative partnerships, working together effectively
Supported decision-making regarding over €1.9million worth of investment in the arts in Ireland
Conducted research into the current and future role of philanthropy in arts and culture in Ireland
Helped to source and adapt new, proven, sponsorship & philanthropic training techniques to the arts sector from the US

2. Research and information is essential…

All information on the corporate world is widely available – without research you could look very ignorant

Read the newspapers and know what is going on…but…don’t believe everything you read…

Understand what budgets are available to you…CSR / sponsorship / advertising / events / training…

For example, we are currently building relationships based on an understanding on the future pressures that will be placed on US inward investors in Ireland.

3. It takes time to build relationships…and you never stop working at it.

It is great to live somewhere where we are only one step removed from an individual but…that isn’t enough – an introduction isn’t a relationship…

This is like a long intense courtship….but don’t become a stalker and be sensitive to your partner’s issues…

People like people….but don’t define people by what they do

4. You have to be out there…and you’re all in it together…

You won’t find your supporters in your office…It’s a case of priorities and investing time in the right place…

Your supporters will only get a sense of who you are through experience…but you will only get a sense of who they are by visiting them…

Everybody in your organisation, at every level, must ensure that they understand what you are doing and the reasons why…

For example, in BtoA we make sure that we take an interest in the culture of their organisations and this is often best achieved by visiting them…

For example, The Abbey host corporate evenings where it is clear that every staff member, from front of house to the Finance Director, are clear on the aims and objectives…and it shows…

5. Quality is critical…as are expectations…

You will be judged by your partner’s standards (at the very least)…

Wherever possible you must exceed these and where you do rewards will come…

Getting out more than the other guy is important….but…sharing knowledge and collaborating is also critical…

WWSD – what would sport do – perhaps useful in understanding supporters’ expectations…?

For example, An Post – sponsorships where the client has deep expectations around sponsorship properties that are led from other non-arts experiences.

Design by New Graphic.